This recent survey from Media Interactive looked at upgrading to a smartphone, specifically from current Japanese feature phones, often called Galapagos mobiles in both English and Japanese due to their unique evolution to fit the needs of the Japanese market.
Demographics
Between the 9th and 11th of December 2011 300 feature phone-using members of the iResearch monitor group completed a private internet-based questionnaire. No further demographic information was provided.
There definitely is a problem regarding viruses, worms and other malware on Android in particular, but it is debatable how likely the average user is to encounter them; I would guess that not often enough to make buying a virus scanner a good investment. Do any of my readers use smartphone virus scanners, and if so, why and how?
Looking at the list of negative reasons from Q1, if one thinks about the iPhone on SoftBank, lack of electronic cash, infrared and One Seg (terrestrial digital television), a need to change email addresses (I believe), poor reception, lack of design choice and no waterproofing all count against it. For Android phones from Japanese manufacturers on Docomo, virus worries and perhaps a lack of apps (or at least a perception of a lack) count against it. That gives a total of 62.3 points against the iPhone, versus 29.7 against Android, about twice as few negative votes for Android. Curiously enough, just about twice as many people want an Android versus an iPhone4S according to Q3 and Q4.
Research results
Read more on: galapagos,iresearch,media interactive,smartphoneQ1: What reasons do you have for not having upgraded to a smartphone? (Sample size=300, multiple answer)
Worries about viruses 24.0% No electronic cash, infrared, One Seg feature 16.7% Need to change email address 14.7% Poor reception, transmission speeds 12.3% Cannot choose design, colour 11.3% Not waterproof 7.3% No apps I want to use 5.7% Other 17.7% I presume the above question was focusing on the handset features and functions, rather than issues like costs or trust in service providers, etc.
Q2: If you were to buy a smartphone, which features, functions would be nonnegotiable? (Sample size=300, multiple answer)
Long battery life 53.3% No need to change email address 49.0% Good reception, fast transmission rates 45.0% Virus countermeasures 39.3% Wide selection of designs, colours 29.7% One seg feature 29.0% Waterproof feature 26.3% Music playback 23.3% Infrared transmission 22.3% Wide selection of apps 17.3% Electronic cash function 15.7% Other 1.7% Q3: How much do you want to upgrade to an Android smartphone? (Sample size=300)
Very much 19.3% To some extent 49.3% Can?t say either way 25.7% Not really 5.0% Not at all 0.7% Q4: How much do you want to upgrade to an iPhone4S? (Sample size=300)
Very much 6.7% To some extent 30.7% Can?t say either way 29.0% Not really 18.3% Not at all 5.3%
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