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Thursday, March 28, 2013
This Modular Wine Wall Is Good Even When the Booze Is Bad
OUYA available at retail on June 4 for $99
The Android-powered $99 OUYA game console becomes available at retail on June 4th -- a date which was revealed this week during the Game Developers Conference. OUYA's calling June 4th its "official launch date," despite Kickstarter backers receiving units starting this month. Essentially, the two month waiting period between Kickstarter boxes and retail availability is being used as a consumer beta, giving OUYA time to adjust its software after getting feedback from early adopters.
It's not clear if bundles will be available, but the game console itself and a controller (as well as power and HDMI cables, plus two AA batteries for the controller) are included in the $99 package. Major retailers like Amazon, Best Buy, and others are on board, so it shouldn't be too hard locating one in June should your interested be piqued -- and yes, pre-orders are available. Of course, it's a pretty small little game console, so it might be a bit tough locating the thing with your eyes.
Source: http://www.engadget.com/2013/03/28/ouya-at-retail-june-4/
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Bet You Can't Tell The Difference Between These Actual Anti ...
1. ANTI-INTERRACIAL State v. Jackson. Missouri (1883): "They cannot possibly have any progeny, and such a fact sufficiently justifies those laws which forbid the intermarriage of blacks and whites."
2. ANTI-INTERRACIAL Scott v. Georgia (1869): "The amalgamation of the races is not only unnatural, but is always productive of deplorable results. Our daily observation shows us, that the offspring of these unnatural connections are generally sickly and effeminate [...]They are productive of evil, and evil only, without any corresponding good."
3. ANTI-INTERRACIAL Virginia's Racial Integrity Act of 1924: The law's stated purpose was to prevent "abominable mixture and spurious issue." It "forbade miscegenation on the grounds that racial mixing was scientifically unsound and would 'pollute' America with mixed-blood offspring."
4. ANTI-GAY Rep. Trent Franks (R-AZ), 2011: ?It not only is a complete undermining of the principles of family and marriage and the hope of future generations, but it completely begins to see our society break down to the extent that that foundational unit of the family that is the hope of survival of this country is diminished to the extent that it literally is a threat to the nation?s survival in the long run.?
5. ANTI-INTERRACIAL Senator James R. Doolittle (D-WI), 1863: "By the laws of Massachusetts intermarriages between these races are forbidden as criminal. Why forbidden? Simply because natural instinct revolts at it as wrong."
6. ANTI-INTERRACIAL Scott v. Sandford (1857), Chief Justice Taney: "Intermarriages between white persons and negroes or mulattoes were regarded as unnatural and immoral."
7. ANTI-INTERRACIAL Lonas v. State (1871): Attorneys argued that intermarriage was "distasteful to our people, and unfit to produce the human race in any of the types in which it was created." Tennessee's court agreed, saying that "any effort to intermerge the individuality of the races as a calamity full of the saddest and gloomiest portent to the generations that are to come after us."
8. ANTI-INTERRACIAL Bob Jones University, (1998!!!): "Although there is no verse in the Bible that dogmatically says that races should not intermarry, the whole plan of God as He has dealt with the races down through the ages indicates that interracial marriage is not best for man."
9. ANTI-GAY Family Research Council publication, 2002: "A little-reported fact is that homosexual and lesbian relationships are far more violent than are traditional married households."
10. ANTI-INTERRACIAL From a submitted briefing to the Court on Loving v. Virginia: "I believe that the tendency to classify all persons who oppose [this type of relationship] as 'prejudiced' is in itself a prejudice," a psychologist said. "Nothing of any significance is gained by such a marriage."
Don't deny it. For every single one of these quotes you could easily switch out intermarriage for same-sex marriage, and vice versa. Just as how most people no longer regard interracial marriage as unseemly and revolting, most will eventually cease viewing homosexual relationships in such a negative light. The times are a-changin', and the likes of the Family Research Council, National Organization for Marriage, American Family Association, and Fox's Todd Starnes' views on homosexual relationships will meet up with anti-miscegenation beliefs on the dust-bin of history.
Special thanks are due to the Boston Law Review's paper "American Wedding: Same-Sex Marriage and the Miscegenation Analogy" for assistance with quotes. Also, much respect to Chicago Tribune columnist Eric Zorn, who had a similar idea way back in 1996 and provided several of the quotes above.
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NOvA neutrino detector records first 3-D particle tracks
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Public release date: 28-Mar-2013[ | E-mail |
Share ] Contact: Andre Salles
media@fnal.gov
630-840-6733
DOE/Fermi National Accelerator Laboratory
What will soon be the most powerful neutrino detector in the United States has recorded its first three-dimensional images of particles.
Using the first completed section of the NOvA neutrino detector, scientists have begun collecting data from cosmic raysparticles produced by a constant rain of atomic nuclei falling on the Earth's atmosphere from space.
"It's taken years of hard work and close collaboration among universities, national laboratories and private companies to get to this point," said Pier Oddone, director of the Department of Energy's Fermi National Accelerator Laboratory. Fermilab manages the project to construct the detector.
The active section of the detector, under construction in Ash River, Minn., is about 12 feet long, 15 feet wide and 20 feet tall. The full detector will measure more than 200 feet long, 50 feet wide and 50 feet tall.
Scientists' goal for the completed detector is to use it to discover properties of mysterious fundamental particles called neutrinos. Neutrinos are as abundant as cosmic rays in the atmosphere, but they have barely any mass and interact much more rarely with other matter. Many of the neutrinos around today are thought to have originated in the big bang.
"The more we know about neutrinos, the more we know about the early universe and about how our world works at its most basic level," said NOvA co-spokesperson Gary Feldman of Harvard University.
Later this year, Fermilab, outside of Chicago, will start sending a beam of neutrinos 500 miles through the earth to the NOvA detector near the Canadian border. When a neutrino interacts in the NOvA detector, the particles it produces leave trails of light in their wake. The detector records these streams of light, enabling physicists to identify the original neutrino and measure the amount of energy it had.
When cosmic rays pass through the NOvA detector, they leave straight tracks and deposit well-known amounts of energy. They are great for calibration, said Mat Muether, a Fermilab post-doctoral researcher who has been working on the detector.
"Everybody loves cosmic rays for this reason," Muether said. "They are simple and abundant and a perfect tool for tuning up a new detector."
The detector at its current size catches more than 1,000 cosmic rays per second. Naturally occurring neutrinos from cosmic rays, supernovae and the sun stream through the detector at the same time. But the flood of more visible cosmic-ray data makes it difficult to pick them out.
Once the upgraded Fermilab neutrino beam starts, the NOvA detector will take data every 1.3 seconds to synchronize with the Fermilab accelerator. Inside this short time window, the burst of neutrinos from Fermilab will be much easier to spot.
The NOvA detector will be operated by the University of Minnesota under a cooperative agreement with the U.S. Department of Energy's Office of Science.
The NOvA experiment is a collaboration of 180 scientists, technicians and students from 20 universities and laboratories in the U.S and another 14 institutions around the world. The scientists are funded by the U.S. Department of Energy, the National Science Foundation and funding agencies in the Czech Republic, Greece, India, Russia and the United Kingdom.
###
Fermilab is America's premier national laboratory for particle physics research. A U.S. Department of Energy Office of Science laboratory, Fermilab is located near Chicago, Illinois, and operated under contract by the Fermi Research Alliance, LLC. Visit Fermilab's website at http://www.fnal.gov and follow us on Twitter at @FermilabToday.
The DOE Office of Science is the single largest supporter of basic research in the physical sciences in the United States, and is working to address some of the most pressing challenges of our time. For more information, please visit science.energy.gov.
[ | E-mail | Share ] ?
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
Public release date: 28-Mar-2013[ | E-mail |
Share ] Contact: Andre Salles
media@fnal.gov
630-840-6733
DOE/Fermi National Accelerator Laboratory
What will soon be the most powerful neutrino detector in the United States has recorded its first three-dimensional images of particles.
Using the first completed section of the NOvA neutrino detector, scientists have begun collecting data from cosmic raysparticles produced by a constant rain of atomic nuclei falling on the Earth's atmosphere from space.
"It's taken years of hard work and close collaboration among universities, national laboratories and private companies to get to this point," said Pier Oddone, director of the Department of Energy's Fermi National Accelerator Laboratory. Fermilab manages the project to construct the detector.
The active section of the detector, under construction in Ash River, Minn., is about 12 feet long, 15 feet wide and 20 feet tall. The full detector will measure more than 200 feet long, 50 feet wide and 50 feet tall.
Scientists' goal for the completed detector is to use it to discover properties of mysterious fundamental particles called neutrinos. Neutrinos are as abundant as cosmic rays in the atmosphere, but they have barely any mass and interact much more rarely with other matter. Many of the neutrinos around today are thought to have originated in the big bang.
"The more we know about neutrinos, the more we know about the early universe and about how our world works at its most basic level," said NOvA co-spokesperson Gary Feldman of Harvard University.
Later this year, Fermilab, outside of Chicago, will start sending a beam of neutrinos 500 miles through the earth to the NOvA detector near the Canadian border. When a neutrino interacts in the NOvA detector, the particles it produces leave trails of light in their wake. The detector records these streams of light, enabling physicists to identify the original neutrino and measure the amount of energy it had.
When cosmic rays pass through the NOvA detector, they leave straight tracks and deposit well-known amounts of energy. They are great for calibration, said Mat Muether, a Fermilab post-doctoral researcher who has been working on the detector.
"Everybody loves cosmic rays for this reason," Muether said. "They are simple and abundant and a perfect tool for tuning up a new detector."
The detector at its current size catches more than 1,000 cosmic rays per second. Naturally occurring neutrinos from cosmic rays, supernovae and the sun stream through the detector at the same time. But the flood of more visible cosmic-ray data makes it difficult to pick them out.
Once the upgraded Fermilab neutrino beam starts, the NOvA detector will take data every 1.3 seconds to synchronize with the Fermilab accelerator. Inside this short time window, the burst of neutrinos from Fermilab will be much easier to spot.
The NOvA detector will be operated by the University of Minnesota under a cooperative agreement with the U.S. Department of Energy's Office of Science.
The NOvA experiment is a collaboration of 180 scientists, technicians and students from 20 universities and laboratories in the U.S and another 14 institutions around the world. The scientists are funded by the U.S. Department of Energy, the National Science Foundation and funding agencies in the Czech Republic, Greece, India, Russia and the United Kingdom.
###
Fermilab is America's premier national laboratory for particle physics research. A U.S. Department of Energy Office of Science laboratory, Fermilab is located near Chicago, Illinois, and operated under contract by the Fermi Research Alliance, LLC. Visit Fermilab's website at http://www.fnal.gov and follow us on Twitter at @FermilabToday.
The DOE Office of Science is the single largest supporter of basic research in the physical sciences in the United States, and is working to address some of the most pressing challenges of our time. For more information, please visit science.energy.gov.
[ | E-mail | Share ] ?
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
Source: http://www.eurekalert.org/pub_releases/2013-03/dnal-nnd032813.php
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Monday, March 25, 2013
Evernote premium adds document search, Deutsche Telekom customers get one year free subscription
Evernote's premium package adds a bunch of extra features to the online jotter if you're willing to pay the price. Now though, if you've got a mobile, fixed-line or broadband contract with Deutsche Telekom, a deal between the companies means you'll be able to skip that 40 euro annual charge (around $52) and enjoy the power-user suite free for a year. Don't get down if you've already forked out, though, as current premium subscribers can just tag that extra year onto the end of their cycle. In addition, Evernote has added another feature for premium users worldwide it calls "Document Search," which'll rifle through various note-attached files created in MS Office, iWork or OpenOffice. If you happen to be on Deutsche Telekom's books, you can sign up for your free premium account at the link below. Then again, you've got until the back end of September 2014 to claim, so you could always clip this and get to it later.
Filed under: Internet, Software
Via: The Next Web
Source: Evernote (1), (2)
Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/-aUQ6ROqmUk/
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7 Ways to Write Damn Bad Copy | Copyblogger
It?s obvious that creativity is an essential part of being a remarkable writer.
But when a results-oriented writer says ?creative? and an image-oriented writer says ?creative? you have to understand that they are talking about two completely different things.
The results-oriented writer emphasizes problem solving with clear, concise, and compelling copy (for example: How do I demonstrate that our product will solve our target customer?s problem?).
The image-oriented writer puts an emphasis on artistic, clever, or humorous copy (for example: How can I demonstrate how entertaining and crafty I am?).
A few weeks ago, I wrote about a few ways to write good copy that sells. Now, I?d like to take a few minutes to show you at least seven kinds of copy you need to avoid (with a little help from legendary copywriter John Caples).
Copywriters (and those who hire them) beware ?
1. Lyrical
This is the type of copy that you see from someone who loves words. Long words in particular.
Words like jentacular (pertaining to breakfast), slubberdegullion (a filthy slobbering person), and recumbentitbus (a knockdown blow).
This is the person whose grandmother squeezed her cheeks and said, ?You are our little wordsmith.? Whose English Literature cronies would stroke their soul patches and say, ?I think you?re on to something. Not sure what, but you?re on to it.?
Let?s imagine she works for Black & Decker. She is asked to write sales copy for a cordless drill. It might look like this:
Wanted: a hollow place in a solid mass of hard, fibrous substance
Carpenters, with one little boring unit made from the 22nd element of the periodic table you can create a precise aperture in any piece of wood. And, behold, with the ergonomic grip zone constraining is done with amenity and gratification. Visit any one of our facilities if you are predisposed to acquiring a unit.
The only problem is this is a painful piece to read. Nobody knows what you are talking about. It is a guessing game ? and your audience doesn?t have the patience to guess.
2. Sentimental
Next in line is the type of copy that sounds like it was written by a college student. One moved by sunsets. Charmed by foreign films. In love with candles, incense, and long bubble baths.
He is a copywriter with a single and solitary goal: to make you ?feel? the copy. If you don?t feel the copy, then he?s failed.
Rebirth that dying relationship
He stands in the door way ? a tear hangs like a sapphire from his eyelash, ready to plunge into the depths of his lonely and loveless heart. You are drinking from the cup of the dark night, confused by the decaying shadow of his love, dazed by the breath of a broken promise. When he lowers the veil on your heart, you will fling yourself into the depths of hunger and death.
Know what he?s trying to sell? Me neither.
That might work for a Nicholas Sparks novel, but never in advertising. Shoot for the straight and the simple.
3. Outlandish
This is your garden variety snake-oil salesman. The product that promises to ?
? eliminate $45,000 in debt in less than 45 days ?
? the DVD that swears you can look like a Russian body builder with nothing more than a chair and four minutes a day ?
? the stock that ? once it soars right after Groundhog Day ? will make Google?s stock price look like a steal.
It?s the world of yellow highlight markers, images of jaw-dropping tax returns and promises of endless freedom to indulge in every whim.
But it?s also a world of broken dreams where you might make a mint in the short term but over time your reputation will sour.
This type of advertising betrays confidence. It does harm. It stings, and leaves a bad taste in our mouths. Sonia calls this the troll under the bridge ? and it?s a sure fire way to kill conversions.
It appears when we are young and suckered into the milk-can con job at the traveling carnival. Or the Sea-Monkey hoax where you are lead to believe you will spawn little people in an aquarium ? but what you end up with is just cheap fish food.
You feel stupid for falling for such tricks. You vow never to fall again. You grow a thick skin to advertising. And every honest salesman and every sincere sales page that crosses your path is viewed as a fraud.
There is a limit to credibility. A limit to what people will believe. If you cross that invisible line in your sales copy, people will shut you down.
Better to make a promise that you know your audience will believe without having to stretch their judgment. Better yet, tell the ugly truth . And then what you say after that will be easier to swallow.
4. Humorous
The problem with humorous copy is that humor is fickle. It?s a minefield. For every person who laughs at a blonde joke, you have one person who hates you for it.
Some people like deadpan humor. Others like dark humor. Some like slapstick. Still others like sarcasm. Many like bathroom humor while others want the highbrow sort.
Unless you are absolutely certain that a majority of your paying customers like dark humor, then don?t use it.
What you find funny is likely insulting to others ? and that will damage the effectiveness of your copy. That?s not a risk you should be willing to take.
Of course, there are the rare exceptions like the eBay wet suit ad or the used car on Craigslist.
They went the absurd, clever, humorous route, and it paid off.
Your chances, however, are much better if you stick to clear, concise, and compelling copy. Or at the very least, avoid humor until you?re certain you are actually funny.
5. Short
Short copy ? so brief that the entire advertisement could fit on the back of a business card ? is bliss for those who use it.
Think cologne producers or financial institutions. Sometimes an entire page in a magazine is devoted to the name of the product, plus an alluring slogan: ?Seduction is essential? or ?Your money is your money.?
Nobody knows what those slogans mean. Not even the marketing director. But it?s that mystery we love.
Unfortunately, mysterious copy does not pay the bills.
It goes against the grain of tested advertising methods that have proven longer copy will virtually always outsell short copy.
A few years ago this lesson was drilled home to me during a short email exchange with John Carlton.
I had the opportunity to get a few minutes of John?s time to review a short ad I?d written.
It was an email promoting a conference. It was less than 200 words. It was a disaster ? and John let me know.
He scolded me for being lazy and missing a glorious opportunity to sell the product. It was at that point that I understood what is meant when someone says, ?It?s not a question of how long the copy is ? but how interesting.?
6. Clever
Clever is what you get when you have a writer who thinks he is smart ? smarter than the average reader ? and he?s out to prove how smart he is.
So he writes the clever ad.
Clever is also what you get when you don?t have a marketing clue. Let?s say you?re an architect selling the benefits of your firm, and you write this headline:
We will make sure that your house is not square.
You meant ?not cool? but, hey, look at you ? you said it in a clever way! Word play! Everyone in your firm thinks you are a genius!
Unfortunately, everyone else will think you are a moron for trying to sell them a house that will one day flop over.
Few people actually read clever advertisements. They are confused by the headline, and the few who do read recognize what you are trying (and failing) to do.
If your job rides upon effective advertising, then make sure it accomplishes these four things:
- Promises to solve a meaningful problem.
- Paints a picture of what your life will be like if that problem is solved.
- Proves that you will deliver on your promise.
- Pushes the prospect to subscribe, download, donate, share or buy.
Effective content marketing builds upon the self-interest of your customer.
And when you give them the kind of content that they don?t want to delete?you won?t need clever advertising.
7. Advertorial
Once a popular and effective approach ? used by some of the best copywriters in the land ? the advertorial is now overused, if not flat out abused.
What exactly is an advertorial? Nothing more than an advertisement dressed up to look like a piece of news.
Here?s what I see at the bottom of an article on my local news website:
In a box clearly marked ?Advertisement? there is a handful of ads that are supposed to be ?news?: ?Weird Illinois Loophole? or ?New Policy in Illinois.?
But what looks like an editorial news piece is clearly an ad:
??
In the lead you have loaded language like ?scammed? and ?overpaying? to hit those hot buttons?so even if you miss the word ADVERTISEMENT close readers should sense this is not really meant to inform them, but persuade.
I find this approach misleading ? almost sleazy ? and not unlike the outlandish approach [see: Example #1 above], and I can?t recommend it.
But here?s the thing ? these ads have been running for a very long time. That tells me two things:
- They are getting great click-throughs
- They are making money
The question becomes: is there a better way to be profitable? I think there is. It?s called content marketing.
Focus on your audience ?
There?s one thing that all of the examples above share ? a complete lack of concern for the audience they intend to reach. In each example the spotlight is put on the writer:
Look at me, I am a poet. I am funny. Clever. Mysterious!
Good copywriters, good advertising copy, and good content marketing, however, put the focus on the audience, the prospective customer. If you truly take care of your audience, they will eventually take care of you.
About the Author: Demian Farnworth is Chief Copywriter for Copyblogger Media. Follow him on Twitter or Google+.
Source: http://www.copyblogger.com/bad-copywriting/
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